Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy? Let’s face it, if you have new followers […]
So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope. It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…” I thought, great, I’ll see what all the Periscope-hoopla is about. So I jump over to […]
Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention. Take a […]
Recently seen on Twitter’s blog: “Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before. After months of experiments and feedback from users […]
Update 2020: Learn more about Twitter Cards: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards A new (edit: was new in 2014) product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions. “Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. […]