Let’s face it, Google Analytics (GA) can be daunting. Luckily there is a good Analytics help center from Google about getting started and digging in to your analytics. After you have the basic tracking in place you can see how many visitors you have to your site, where they come from and their behavior. The […]
Post by HubSpot.
Andrea Vahl brings us this great post about using Facebook Graph Search. It is especially good for local business and restaurants. You can use it to analyze your page traffic too. Check out her video and links below to learn more about Facebook Graph Search. http://www.andreavahl.com/facebook/3-interesting-uses-of-facebook-graph-search.php https://www.facebook.com/about/graphsearch
Update 2020: Learn more about Twitter Cards: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards A new (edit: was new in 2014) product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions. “Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. […]
Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we […]
Today we’re looking at a couple of my favorite online applications for business. Now, right out of the box, I require an application (sometimes called software-as-a-service or SAS) to be free or at least offer a free trail. Most do, but the ones who offer totally free for level “1” — I like those. As […]
If you haven’t already, surf over to Social Media Examiner and sign up for their newsletter. Founder and CEO Michael Stelzner and his staff, along with guest writers, offer an enormous amount of information on what’s happening in the world of social media. If you’re writing your own content and managing your own social networks, […]
What is Social Media Marketing? From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.” It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself! Posting interesting industry news on your Facebook […]