It’s an ongoing project: SEO What are the best tactics when it comes to ranking in Google and Bing? No doubt you’ll find a lot of information on the web about how to achieve incredible rank – some valid, some not-so-much. At the end of the day, focusing in on a few key tactics will […]
If you have to look up your login username and password to post to your blog, you’re not blogging often enough! That happens to me from time to time. Get in the habit of posting once a week. I have no doubt that there is news to share for your business, industry, interest. It’s so […]
Content marketing, target marketing, reach and remarketing… who can keep up with it all. With all the great data we have about our Facebook audiences it would seem an easy task to reach out to our desired group of potential customers, run an ad and win the business. But weaving our way through all the targeting options […]
Ahhh, Facebook…There are so many nuances with using Facebook and they change almost weekly. Don’t you just wish there was an 800-number you could call sometimes?! And digging through the FAQs and Help sections can get tedious. Well I’m here to help. Here are 3 Helpful Facebook How-tos that will make your social media life more […]
For my clients maintaining their own site, it’s time to update WordPress. February 2, 2016 – From WordPress.org: WordPress 4.4.2 is now available. This is a security release for all previous versions and we strongly encourage you to update your sites immediately. WordPress versions 4.4.1 and earlier are affected by two security issues: a possible SSRF for […]
Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy? Let’s face it, if you have new followers […]
So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope. It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…” I thought, great, I’ll see what all the Periscope-hoopla is about. So I jump over to […]
A recent assignment from Blogging 101 (WordPress Blogging University) was to “Identify Your Audience”…this is right up my alley. After all, this is the central concept in all things marketing — find your audience, cater to your audience. Keener Digital Marketing is client-centered in all that we do. Writing in this blog, is no exception. My […]
I’m enjoying my Blogging University class but am finding it a bit tricky to ‘make time’ for homework! Late last week, we were instructed to add some blogs to our Readers. A Reader is the tool at WordPress.com that, well, lets you read your favorite blogs. You can find and read popular blogs, blogs by […]
Today’s Blogging 101 class looks at naming your blog. From what I’ve seen so far, most of my classmates are developing personal blogs, rather than business. This allows for some fun creativity in coming up with a name; share your personality; share your viewpoints, that sort of thing. And, depending on who your audience […]