Guide to Facebook Reach: What Marketers Need to Know | Social Media Examiner

Have you seen a drop in your Facebook performance? Do you want more fans to see your Facebook updates? If so, you need to understand Facebook reach. In this article, you’ll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach. Guide to […]

Google Hummingbird Update

Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers.  In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content.  Now with this latest change, we […]

Business Applications

Today we’re looking at a couple of my favorite online applications for business.  Now, right out of the box, I require an application (sometimes called software-as-a-service or SAS) to be free or at least offer a free trail.  Most do, but the ones who offer totally free for level “1” — I like those.  As […]

Social Media Examiner

If you haven’t already, surf over to Social Media Examiner and sign up for their newsletter.  Founder and CEO Michael Stelzner and his staff, along with guest writers, offer an enormous amount of information on what’s happening in the world of social media. If you’re writing your own content and managing your own social networks, […]

Social Media Marketing

What is Social Media Marketing?  From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.” It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself!  Posting interesting industry news on your Facebook […]