A new product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.
“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”
The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimized for product details.
- Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
- Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
Add the HTML to any page you want to associate a card with — in the head section. If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site. By the way this does include information about WordPress.com sites.
Lynne is an online marketing professional and the owner of Keener Digital Marketing (KDM). She has been on the web, designing sites and marketing since the mid-nineties. Currently with KDM, Lynne provides SMBs with inbound marketing strategies and social media management. Along with these she offers Wordpress-based website design, e-mail marketing and graphic design services. In her spare time, she enjoys playing with mud in her pottery studio and running the roads with her kids.