Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy?
Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially? Who is it you’re really attracting with your Tweets and Posts? Are some of your visitors joining your email list? Are you able to “talk” to them again and perhaps sell them your service or product? In the end, that’s why you’re spending time on social, right? (At least why you’re there during business hours!)
So what should you look for? Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet? Are you getting re-tweets? If so, you are engaging your audience.
Looking to dig deeper into Twitter Analytics? RazorSocial has developed a Guide for Twitter Analytics. (Thanks to Mari Smith for sharing this with me in her Social Scoop — sign up for it!)