Periscope…As if we need another social media platform!

August 7, 2015 | Posted in Social Media | By

So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope.  It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…”  I thought, great, I’ll see what all the Periscope-hoopla is about.  So I jump over to Periscope.tv on my laptop.  Um…there are two links to download the app (Apple and Android) an About link and Blog.  How do I get to his scope?  I know his handle but where do I click?

The obvious choice here was to jump over to Google and ask “Can I watch Periscope on desktop?”  A couple of articles later (comparison with Meerkat, Twitter purchase of Periscope…) I’m still no closer to watching my Twitter-friend’s “scope”; I did learn more than I wanted to know about Periscope and how it’s  changing the way we socialize.  I read something somewhere (Hubspot? oh, yes, here it is) that I need to look for the specific link.

So I jumped back over to Twitter and lo-and-behold, there’s a link on his feed…for the replay!  Well, okay, I’ll watch a recorded video.  I missed the excitement of a live video by about 5 minutes.  (During my Google adventure, I learned that Periscope added a replay – for 24 hours – feature, so that worked out well.) (By the way, I watched Jeffrey Shaw’s “Scope” on Authentic Voice on Social Media.  Follow him on Twitter @jeffreyshaw1 and check out Creative Warriors for great resources for the entrepreneur.)

Next time I’ll look for the link on Twitter, try it on mobile and just so you know there is a link at the bottom of the About page for Periscope Support.  What is Periscope?  Click here to learn more!

As if we need another social media platform!  I’m still trying to get used to Instagram!

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7 Takeaways From Social Media Marketing World 2015

April 15, 2015 | Posted in Marketing, Social Media | By

Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention.

Take a look at Donna Moritz‘s blog on Social Media Examiner,

7 Takeaways From Social Media Marketing World 2015

1. Video is Hot

2. Visual Content Drives Traffic

3. Consistency is More Important Than Frequency

4. Organic Reach Is Alive and Well on Facebook

5. Pinterest Is the New Google

6. Post Like a Fan, Not a Marketer

7. Hug Your Haters

 

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