Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy?
Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially? Who is it you’re really attracting with your Tweets and Posts? Are some of your visitors joining your email list? Are you able to “talk” to them again and perhaps sell them your service or product? In the end, that’s why you’re spending time on social, right? (At least why you’re there during business hours!)
So what should you look for? Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet? Are you getting re-tweets? If so, you are engaging your audience.
Courtesy of: RazorSocial
So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope. It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…” I thought, great, I’ll see what all the Periscope-hoopla is about. So I jump over to Periscope.tv on my laptop. Um…there are two links to download the app (Apple and Android) an About link and Blog. How do I get to his scope? I know his handle but where do I click?
The obvious choice here was to jump over to Google and ask “Can I watch Periscope on desktop?” A couple of articles later (comparison with Meerkat, Twitter purchase of Periscope…) I’m still no closer to watching my Twitter-friend’s “scope”; I did learn more than I wanted to know about Periscope and how it’s changing the way we socialize. I read something somewhere (Hubspot? oh, yes, here it is) that I need to look for the specific link.
So I jumped back over to Twitter and lo-and-behold, there’s a link on his feed…for the replay! Well, okay, I’ll watch a recorded video. I missed the excitement of a live video by about 5 minutes. (During my Google adventure, I learned that Periscope added a replay – for 24 hours – feature, so that worked out well.) (By the way, I watched Jeffrey Shaw’s “Scope” on Authentic Voice on Social Media. Follow him on Twitter @jeffreyshaw1 and check out Creative Warriors for great resources for the entrepreneur.)
Next time I’ll look for the link on Twitter, try it on mobile and just so you know there is a link at the bottom of the About page for Periscope Support. What is Periscope? Click here to learn more!
As if we need another social media platform! I’m still trying to get used to Instagram!
Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention.
7 Takeaways From Social Media Marketing World 2015
1. Video is Hot
2. Visual Content Drives Traffic
3. Consistency is More Important Than Frequency
4. Organic Reach Is Alive and Well on Facebook
5. Pinterest Is the New Google
6. Post Like a Fan, Not a Marketer
7. Hug Your Haters
Recently seen on Twitter’s blog:
“Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.
After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!
Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”
A new product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.
“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”
The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimized for product details.
- Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
- Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
Add the HTML to any page you want to associate a card with — in the head section. If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site. By the way this does include information about WordPress.com sites.