Twitter Analytics

August 14, 2015 | Posted in Analytics, Social Media, Twitter | By

Twitter Analytics.  Do you cringe when you hear that?  I do!  I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too.  But who has the time to study what it all means and how to actually apply it to your marketing strategy?

Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially?  Who is it you’re really attracting with your Tweets and Posts?  Are some of your visitors joining your email list?  Are you able to “talk” to them again and perhaps sell them your service or product?  In the end, that’s why you’re spending time on social, right?  (At least why you’re there during business hours!)

So what should you look for?  Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet?  Are you getting re-tweets?  If so, you are engaging your audience.

Looking to dig deeper into Twitter Analytics?  RazorSocial has developed a Guide for Twitter Analytics. (Thanks to Mari Smith for sharing this with me in her Social Scoop — sign up for it!)

Essential Analytics to Monitor on Twitter [Infographic] - RazorSocialCourtesy of: RazorSocial

 

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The Perfect Facebook Post

August 9, 2014 | Posted in Facebook, Social Media | By

There really is no such thing as the perfect post on Facebook. However, as Kara Burney points out on TrackMaven, if you align your goals with the findings presented here, you’ll be on the right track.

’The

 

 

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Happy 4th of July 2014!

July 3, 2014 | Posted in Fun and Quirky | By

At least 155 million hotdogs are devoured around the United States on the Fourth!  That’s a log of dogs.

We hope you have a wonderful weekend and remember to be safe.  God Bless America!

Here’s a fun look at 4th of July 2013…by the numbers:
Infographic: Fourth of July 2013 | Statista
You will find more statistics at Statista

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