Let’s face it, Google Analytics (GA) can be daunting. Luckily there is a good Analytics help center from Google about getting started and digging in to your analytics.
After you have the basic tracking in place you can see how many visitors you have to your site, where they come from and their behavior.
The next logical step is to look at how your social sites are doing for you. Are they driving traffic to your site? Which posts or campaigns worked the best? Which social media activity didn’t work out so well? That’s where Campaign Tracking comes in. Google Analytics offers the ability to add tracking code to your URL and when used in a social post, you can measure the traffic.
Recently I ran across a great blog by Kristi Hines on KISSMetrics about how to setup campaign metrics with UTM parameters. Kristi Hines breaks down the coding for social sites including Twitter, Facebook, Linkedin, Google+, and Pinterest. In her post, Hines mentions Bitly for shortening URLs — a must for Twitter. I use Bitly but also do a lot of posting through Hootsuite which has it’s own shortener.
While Hines offers various syntax for tracking code, she also touts the URL Builder; that’s the route I recommend.
Let’s say I’m going to post on Facebook about my Website Design offering and I want people to click on a link to get more information. Here’s what I would do. Visit Google’s URL Builder and go through the steps.
- Enter my website URL, like “http://keenerdigitalmarketing.com/website-design/” (without the quotes)
- Enter my Campaign Source, I’ll enter “Facebook”
- Enter my Campaign Medium, “social-post”
- Enter my Campaign Name, “Design March 2015”
- Click Submit
This is the resulting URL: http://keenerdigitalmarketing.com/website-design/?utm_source=Facebook&utm_medium=social-post&utm_campaign=Design%20March%202015. Nothing top secret there — you can hand-build these once you get the hang of it. When I use this URL in a clickable post link on Facebook, I can check my GA account and see how many clicks I’ve gotten to my design page and learn more about the effectiveness of my Facebook “campaign”.
Shortening the URL is easy too. Just jump over to bit.ly and paste the long URL into the box provided, then click Shorten. You’ll get something like this: http://bit.ly/1Oz1IS5. You can copy the link and paste it in your post or your profile description or… If you sign up for a free account with Bit.ly, you have the opportuntity to create a custom link out of the short link. So instead of …bit.ly/O1Z1IS5 I could have …bit.ly/keenerwebdesign.
So give it a try. You’ll be surprised how much information you can get from one shortened UTM link!
Tell me how you’re using Google Analytics and Social Media in the comments below.
Finally! That is what many are saying about Facebook’s new app for managing ads. While a mobile site has existed for many months, this full app is intended to help the 2 million Facebook advertisers to manage ‘on-the-go’.
Ads Manager will enable you to:
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
Facebook states that “Ads manager app for iOS is available today in the US and will be available worldwide in the next few weeks. We’re currently building ads manager app for Android and expect to launch it later this year.”
Read more at Facebook.com/business
When it comes to engagement, Instagram is far superior to any other social network. According to a recent study by Forester of how users interact with brands’ social media posts, Instagram’s engagement rate is 4.21% – far outpacing the other guys. Read more at Rebel Mouse Blog.
In this podcast from Social Media Examiner, you’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.
Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times. This post from Social Media Examiner looks at 4 Instagram Tools you may want to consider.
Andrea Vahl brings us this great post about using Facebook Graph Search. It is especially good for local business and restaurants. You can use it to analyze your page traffic too. Check out her video and links below to learn more about Facebook Graph Search.
I want to share with you this great post from Mari Smith on Facebook’s recent changes. So here ya go!
Good morning! I wanted to drop this in here — found on Twitter from Social Mouth (@SocialMouths), sharing Peg Fitzpatrick’s great tips. including what size your cover should be for Google, Twitter, YouTube, LinkedIn and Facebook. (Bookmark this page for easy reference.)
Quick Tips for Great Social Media Graphics http://pegfitzpatrick.com/quick-tips-for-great-social-media-graphics
— Francisco Rosales (@socialmouths) July 13, 2014
Are you a newbie on Pinterest, that’s great. It’s great that you’re on Pinterest and getting engaged. Pinterest calls itself “helpful”, “visual” and “full of possibilities”. I love these descriptors but I must add addictive. Sign up and search for football, or shoes, or beach house and you’ll see what I mean.
Start exploring things you’re interested in and then move on to your business page. You’ll be surprised what’s getting pinned. You can even add your boards to your website. (Click here to find out how.) We added one of more popular boards here.
Here are a few articles from Hubspot to get you started learning what’s what…
- 10 Brilliant Pinterest Board Ideas From Real Brands by Ginny Soskey
- Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch by Tessa Wegert
And from Social Media Examiner:
To make your life easier, add a Pin it button to your browser.
“The Pin It button makes it easy to collect the inspiring things you find on the web. After you’ve installed it, just click the little P whenever you see something you want to add to Pinterest.”
A new product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.
“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”
The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimized for product details.
- Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
- Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
Add the HTML to any page you want to associate a card with — in the head section. If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site. By the way this does include information about WordPress.com sites.
You will find more statistics at Statista