Google Analytics – Tracking Social Media Links

March 25, 2015 | Posted in Analytics, Marketing, Social Media | By

Google AnalyticsLet’s face it, Google Analytics (GA) can be daunting. Luckily there is a good Analytics help center from Google about getting started and digging in to your analytics.

After you have the basic tracking in place you can see how many visitors you have to your site, where they come from and their behavior.

The next logical step is to look at how your social sites are doing for you.  Are they driving traffic to your site?  Which posts or campaigns worked the best?  Which social media activity didn’t work out so well?  That’s where Campaign Tracking comes in.  Google Analytics offers the ability to add tracking code to your URL and when used in a social post, you can measure the traffic.

Recently I ran across a great blog by Kristi Hines on KISSMetrics about how to setup campaign metrics with UTM parameters.  Kristi Hines breaks down the coding for social sites including Twitter, Facebook, Linkedin, Google+, and Pinterest.  In her post, Hines mentions Bitly for shortening URLs — a must for Twitter.  I use Bitly but also do a lot of posting through Hootsuite which has it’s own shortener.

While Hines offers various syntax for tracking code, she also touts the URL Builder; that’s the route I recommend.

Let’s say I’m going to post on Facebook about my Website Design offering and I want people to click on a link to get more information.  Here’s what I would do.  Visit Google’s URL Builder and go through the steps.

  1. Enter my website URL, like “http://keenerdigitalmarketing.com/website-design/”  (without the quotes)
  2. Enter my Campaign Source, I’ll enter “Facebook”
  3. Enter my Campaign Medium, “social-post”
  4. Enter my Campaign Name, “Design March 2015”
  5. Click Submit

This is the resulting URL:  http://keenerdigitalmarketing.com/website-design/?utm_source=Facebook&utm_medium=social-post&utm_campaign=Design%20March%202015.  Nothing top secret there — you can hand-build these once you get the hang of it.  When I use this URL in a clickable post link on Facebook, I can check my GA account and see how many clicks I’ve gotten to my design page and learn more about the effectiveness of my Facebook “campaign”.

bitly-screen-shotShortening the URL is easy too.  Just jump over to bit.ly and paste the long URL into the box provided, then click Shorten.  You’ll get something like this: http://bit.ly/1Oz1IS5.  You can copy the link and paste it in your post or your profile description or…  If you sign up for a free account with Bit.ly, you have the opportuntity to create a custom link out of the short link.  So instead of …bit.ly/O1Z1IS5 I could have …bit.ly/keenerwebdesign.

So give it a try.  You’ll be surprised how much information you can get from one shortened UTM link!

Tell me how you’re using Google Analytics and Social Media in the comments below.

 

 

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Hubspot on Facebook – 41 Social Media Resources

March 20, 2015 | Posted in Marketing, Social Media | By

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Facebook App for Managing Ads

February 27, 2015 | Posted in Facebook | By

Finally!  That is what many are saying about Facebook’s new app for managing ads.  While a mobile site has existed for many months, this full app is intended to help the 2 million Facebook advertisers to manage ‘on-the-go’.

Ads Manager will enable you to:

  • Track ad performance
  • Edit existing ads
  • Edit ad budgets and schedules
  • Receive push notifications
  • Create ads

Facebook states that “Ads manager app for iOS is available today in the US and will be available worldwide in the next few weeks. We’re currently building ads manager app for Android and expect to launch it later this year.”

Read more at Facebook.com/business

 

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Digital Marketing – Instagram

February 19, 2015 | Posted in Instagram, Social Media | By

Instagram For Business7 Ways The Most Popular Brands are Rocking Instagram

When it comes to engagement, Instagram is far superior to any other social network. According to a recent study by Forester of how users interact with brands’ social media posts, Instagram’s engagement rate is 4.21% – far outpacing the other guys.  Read more at Rebel Mouse Blog.

Instagram Growth: How to Build a Community on Instagram

In this podcast from Social Media Examiner, you’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.

4 Instagram Tools for Scheduling Instagram Updates

Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times.  This post from Social Media Examiner looks at 4 Instagram Tools you may want to consider.

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3 Interesting Uses of Facebook Graph Search

November 29, 2014 | Posted in Facebook, Social Media | By

Andrea Vahl brings us this great post about using Facebook Graph Search.  It is especially good for local business and restaurants.  You can use it to analyze your page traffic too.  Check out her video and links below to learn more about Facebook Graph Search.

 

http://www.andreavahl.com/facebook/3-interesting-uses-of-facebook-graph-search.php

https://www.facebook.com/about/graphsearch

 

 

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Facebook Making Changes

September 7, 2014 | Posted in Facebook, Social Media | By

I want to share with you this great post from Mari Smith on Facebook’s recent changes.  So here ya go!

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What Size is the Google, Twitter, YouTube, LinkedIn, Facebook Cover?

July 15, 2014 | Posted in Graphic Design, Social Media | By

Good morning!  I wanted to drop this in here — found on Twitter from Social Mouth (@SocialMouths), sharing Peg Fitzpatrick’s great tips. including what size your cover should be for Google, Twitter, YouTube, LinkedIn and Facebook. (Bookmark this page for easy reference.)

 

Quick Tips for Great Social Media Graphics http://pegfitzpatrick.com/quick-tips-for-great-social-media-graphics

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Pinterest Beginner

June 11, 2014 | Posted in Pinterest, Social Media | By

PinterestAre you a newbie on Pinterest, that’s great.  It’s great that you’re on Pinterest and getting engaged.  Pinterest calls itself “helpful”, “visual” and “full of possibilities”.  I love these descriptors but I must add addictive.  Sign up and search for football, or shoes, or beach house and you’ll see what I mean.

Start exploring things you’re interested in and then move on to your business page.  You’ll be surprised what’s getting pinned.  You can even add your boards to your website. (Click here to find out how.)  We added one of more popular boards here.

Here are a few articles from Hubspot to get you started learning what’s what…

And from Social Media Examiner:

pin-it-button-screenshot

To make your life easier, add a Pin it button to your browser.

“The Pin It button makes it easy to collect the inspiring things you find on the web. After you’ve installed it, just click the little P whenever you see something you want to add to Pinterest.”

(http://about.pinterest.com/en/goodies)

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Twitter Cards

June 10, 2014 | Posted in Social Media, Twitter | By

Twitter Summary CardA new product has arrived for your marketing pleasure!   Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.

“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”

(https://dev.twitter.com/docs/cards)

The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)

Add the HTML to any page you want to associate a card with — in the head section.  If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site.  By the way this does include information about WordPress.com sites.

 

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10 Most Popular Brands on Facebook

May 16, 2014 | Posted in Facebook, Social Media | By

Infographic: Coca-Cola is the No. 1 Brand on Facebook | Statista

You will find more statistics at Statista

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