If you have to look up your login username and password to post to your blog, you’re not blogging often enough! That happens to me from time to time.
Get in the habit of posting once a week. I have no doubt that there is news to share for your business, industry, interest. It’s so easy to fall into a writing rut but when that happens, share something. Where do I find something to share?
Well put on your customers shoes, as it were, and go where they might go. Are your customers teenagers? Go to the mall. Not in your car, silly. Online. Go find sites that cater to teenagers and share some interesting news. Girls, age 14-18? How about Seventeen? Or Google “Teen Trends” — you’ll find hundreds of sites with stuff to share.
Are you in the business of selling window blinds? No problem, head over to HGTV.com and share some decorating tips. Afterall, if they’re replacing blinds I bet they’re painting and looking for inspiration.
My goto source is often Mashable. They have blogs in several interest areas including:
- Social Media
And each of these breakdown even further. The content is endless.
Share something today and add a few of your own thoughts and comments. It’s just the social thing to do!
Ahhh, Facebook…There are so many nuances with using Facebook and they change almost weekly. Don’t you just wish there was an 800-number you could call sometimes?! And digging through the FAQs and Help sections can get tedious. Well I’m here to help. Here are 3 Helpful Facebook How-tos that will make your social media life more enjoyable…or less annoying perhaps.
Controlling What You See in News Feed
You can adjust what you see in your News Feed by using see first; following or unfollowing people, Pages or groups; or liking Pages. Other things that affect News Feed: hiding stories, using friend lists, and changing how stories are posted on News Feed.
News Feed Preferences
Your News Feed preferences help you control what you see on your News Feed.
To view your News Feed preferences:
- Click in the top-right corner of any Facebook page (ex: your home page)
- Select News Feed Preferences
To adjust your News Feed preferences:
Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed. Learn about see first.
Click Unfollow people to hide their posts to unfollow a person, Page or group. Learn about unfollowing
Click Reconnect with people you unfollowed to follow a person, Page or group that you unfollowed in the past. Learn about reconnecting.
Learn how to switch from top stories to most recent stories on your News Feed.
How do I manage my notifications for On This Day?
You can turn on notifications to see when you have memories to look back on.
To turn on notifications:
- Go to facebook.com/onthisday
- Click Notifications and select All Memories
To turn off notifications:
- Go to facebook.com/onthisday
- Click Notifications and select Off
How do I review tags that people add to my posts before they appear?
Tag review is an option that lets you approve or dismiss tags that people add to your posts. When you turn it on, any time someone tags something you posted, that tag won’t appear until you approve it.
To turn on tag review:
- Click at the top right of any Facebook page and select Settings
- In the left column, click Timeline and Tagging
- Look for the setting Review tags people add to your own posts before the tags appear on Facebook? and click Edit to the far right
- Select Enabled from the dropdown menu
When tag review is enabled, you’ll get a notification when you have a post to review. You can approve or ignore the tag request by going to the post.
Note: When you approve a tag, the person tagged and their friends may see your post. If you don’t want your post to be visible to the friends of the person tagged, you can adjust this setting.
Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy?
Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially? Who is it you’re really attracting with your Tweets and Posts? Are some of your visitors joining your email list? Are you able to “talk” to them again and perhaps sell them your service or product? In the end, that’s why you’re spending time on social, right? (At least why you’re there during business hours!)
So what should you look for? Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet? Are you getting re-tweets? If so, you are engaging your audience.
Courtesy of: RazorSocial
So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope. It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…” I thought, great, I’ll see what all the Periscope-hoopla is about. So I jump over to Periscope.tv on my laptop. Um…there are two links to download the app (Apple and Android) an About link and Blog. How do I get to his scope? I know his handle but where do I click?
The obvious choice here was to jump over to Google and ask “Can I watch Periscope on desktop?” A couple of articles later (comparison with Meerkat, Twitter purchase of Periscope…) I’m still no closer to watching my Twitter-friend’s “scope”; I did learn more than I wanted to know about Periscope and how it’s changing the way we socialize. I read something somewhere (Hubspot? oh, yes, here it is) that I need to look for the specific link.
So I jumped back over to Twitter and lo-and-behold, there’s a link on his feed…for the replay! Well, okay, I’ll watch a recorded video. I missed the excitement of a live video by about 5 minutes. (During my Google adventure, I learned that Periscope added a replay – for 24 hours – feature, so that worked out well.) (By the way, I watched Jeffrey Shaw’s “Scope” on Authentic Voice on Social Media. Follow him on Twitter @jeffreyshaw1 and check out Creative Warriors for great resources for the entrepreneur.)
Next time I’ll look for the link on Twitter, try it on mobile and just so you know there is a link at the bottom of the About page for Periscope Support. What is Periscope? Click here to learn more!
As if we need another social media platform! I’m still trying to get used to Instagram!
I am writing today to share a great blog post from Andrea Vahl. When you can’t come up with your own content, or don’t have the time, there are some great resources out there to get you going. Sharing is part of a successful social media marketing strategy. Here are the five resources:
So check out Andrea’s post: 5 Places to Find New Content to Post on Your Facebook Page; she gives an overview of each one of the resources listed above. I know you’ll find some great go-to content sites. (There’s a couple I need to check out too!)
See related post: 20 Great Things to Post on Facebook
Having a hard time coming up with post ideas for Facebook? Look no further. Here are 20 Great Things to Post on Facebook:
- Share a great blog post you’ve recently read.
- Share a great blog post you’ve recently written.
- Tell your fans about a new product.
- Offer your fans a discount on their next purchase.
- Share an inspirational quote.
- Tell a funny knock-knock joke.
- Give a shout out to one of your fans and thank them for being a fan.
- Invite your fans to share their business issues or successes.
- Share a link to your online survey (try SurveyMonkey).
- Tell your fans about an upcoming webinar you think they’ll like.
- Schedule a webinar and invite your fans.
- Let your fans know about what’s happening in your town (helps personalize things).
- Share a beautiful image or photo.
- Ask your fans for help with a business challenge you’re having.
- Share a link to upcoming events.
- Ask your fans what they’re doing this summer (spring break, weekend, holiday).
- Tell your fans about what you’re planning to do this summer.
- Share a funny story about your early days in business.
- Ask for fans to share their funniest business story, i.e. “You’ll never believe what happened to me once.”
- Share your other social profiles.
I think I’ve mentioned before, I am a life-long student — and thrive on learning new things. So here’s to another learning adventure complete!
I finally finished my studies at Andrea Vahl (aka Grandma Mary) and Phylis Khare’s Social Media Manager School. I won’t mention how long ago I enrolled, but this self-paced online school for all things social media has been a great learning experience. It took a bit of time…I stretched out the lessons so I could absorb them completely and practice the ideas — oh, and life and business (greatful for this!) got in the way too!
So here it is…my official Certificate of Completion. If you aren’t following Andrea and Phyliss on Facebook and Twitter, start today. They are always offering great advice and how-tos in the social arena.
Andrea on FB: https://www.facebook.com/AndreaVahlinc
Phyllis on FB: https://www.facebook.com/TheSocialClassroom
Google My Business is a no brainer for businesses of any size. It can be particularly helpful for local businesses so they can be found in search and on maps. Google walks you through the entire process and it’s free. Start today. (If you want someone to do it for you, just let me know; happy to help — and I’ll do it for free too!)
- Show Up on the Web
- Get on the Map
- Stand out on Google+
- Share the right info
- Be found across devices
“Playing hard to get: good for dating, bad for business. Use Google My Business to put the right info about your business on Search, Maps and Google+ so that customers can get in touch.” ~Google
I love to get Mari Smith’s email on Fridays! It’s always full of great tips and information. This week she shared 3 Facebook News Feed Changes: What Marketers Need to Know.
Are you a marketer? You are if you own your own business. You are if you manage marketing for your boss. You are if you want to brand yourself because you write a blog. Are you trying to raise funds for your school or church? If you are, you’re a marketer. I could go on, but you get the point.
Let’s face it, (excuse the pun), Facebook is growing exponentially each month and is the goto place for businesses in the social media world. So keeping up with it’s ever-changing algorithms can be a challenge. That’s where Mari comes in for me. She studies Facebook and keeps up with changes.
Here’s what she writes:
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right?
The latest News Feed tweaks may also have an impact on business pages.
In short, the three changes are:
- Users should start to see more posts in News Feed from friends that they might’ve been missing before.
- Stories about friends liking or commenting on posts will have lower priority, appearing lower down in News Feed or not at all.
- Facebook is relaxing the rule around seeing multiple posts from the same source in a row (for users that reach the end of their News Feed, they won’t run out of content now).
Read her full post here.
Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention.
7 Takeaways From Social Media Marketing World 2015
1. Video is Hot
2. Visual Content Drives Traffic
3. Consistency is More Important Than Frequency
4. Organic Reach Is Alive and Well on Facebook
5. Pinterest Is the New Google
6. Post Like a Fan, Not a Marketer
7. Hug Your Haters