Good morning! I wanted to drop this in here — found on Twitter from Social Mouth (@SocialMouths), sharing Peg Fitzpatrick’s great tips. including what size your cover should be for Google, Twitter, YouTube, LinkedIn and Facebook. (Bookmark this page for easy reference.)
Quick Tips for Great Social Media Graphics http://pegfitzpatrick.com/quick-tips-for-great-social-media-graphics
— Francisco Rosales (@socialmouths) July 13, 2014
Are you a newbie on Pinterest, that’s great. It’s great that you’re on Pinterest and getting engaged. Pinterest calls itself “helpful”, “visual” and “full of possibilities”. I love these descriptors but I must add addictive. Sign up and search for football, or shoes, or beach house and you’ll see what I mean.
Start exploring things you’re interested in and then move on to your business page. You’ll be surprised what’s getting pinned. You can even add your boards to your website. (Click here to find out how.) We added one of more popular boards here.
Here are a few articles from Hubspot to get you started learning what’s what…
- 10 Brilliant Pinterest Board Ideas From Real Brands by Ginny Soskey
- Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch by Tessa Wegert
And from Social Media Examiner:
To make your life easier, add a Pin it button to your browser.
“The Pin It button makes it easy to collect the inspiring things you find on the web. After you’ve installed it, just click the little P whenever you see something you want to add to Pinterest.”
A new product has arrived for your marketing pleasure! Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.
“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”
The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimized for product details.
- Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
- Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
Add the HTML to any page you want to associate a card with — in the head section. If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site. By the way this does include information about WordPress.com sites.
You will find more statistics at Statista
Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner
Updates this week courtesy of Social Media Examiner (http://www.socialmediaexaminer.com/uberconference-for-google-hangouts/)
Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we need to look at what a searcher intends. This is referred to as semantic or conversational search. Google’s new algorithm looks at the entire search phrase instead of a few key words.
Does that mean mind-reading? Not really, it’s just another way to look at search terms or phrases and catering our content to answer those queries. As always, content should be high-quality and focus in on the needs of your intended audience. For instance, my business is located in Hoschton, Georgia, which is close to Braselton, Flowery Branch, Dacula, Buford and other surrounding cities. By adding this to information to my blog, it may be that people from those locations will find Keener Digital Marketing in their search results. I do work for companies across the United States but this just gives me one more way to reach my prospective clients.
There’s plenty of information about Hummingbird available by companies that specialize in search engine marketing. Here are a few links, that you may find helpful if you want to learn more about SEO and the latest trends.
By the way, I’ve been following SearchEngineWatch.com since the mid-nineties and highly recommend this site. (Image provided by searchenginewatch.com)
Today we’re looking at a couple of my favorite online applications for business. Now, right out of the box, I require an application (sometimes called software-as-a-service or SAS) to be free or at least offer a free trail. Most do, but the ones who offer totally free for level “1” — I like those. As a small business, they usually meet my needs.
Okay, so an obvious opener — Social Media. For managing all of my social networks, I turn to HootSuite. HootSuite is totally free if you only need to manage a few networks (Facebook, Twitter and Linkedin for instance). If you have more networks you can pay the nominal $9.99 a month and get the added features.
HootSuite offers online tutorials, often hosts free training webinars and you can find tons of videos on YouTube to get you started.
Sharing Documents and Files — Most of the time I am working remotely from my clients and occasionally have a need to share documents, like proofs or articles, sometimes a video. And occasionally they are just too large to share via e-mail. Those times, I turn to Dropbox. Dropbox is a cloud-based storage service. Cloud-based just means it’s a server, away from your home or office, on the Internet. And this one meets my requirement, free for the 1st tier. Just upgrade if and when you need more space – simple. It’s easy to get started and share the address with a friend. You’ll be trading videos in no time!
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If you haven’t already, surf over to Social Media Examiner and sign up for their newsletter. Founder and CEO Michael Stelzner and his staff, along with guest writers, offer an enormous amount of information on what’s happening in the world of social media.
If you’re writing your own content and managing your own social networks, check out the Blogging Fundamentals for Business workshop.
What is Social Media Marketing? From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.”
It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself! Posting interesting industry news on your Facebook page is marketing if you target your customers and potential customers. Ideally these people will find your content worthy of sharing.
Sharing is the key to effective social media marketing. And that’s why quality content is important. Make them want to read it and then make them want to tell their friends and colleagues.
Another aspect of social media marketing is that of clout (aka Klout) — when your content gets shared, it adds to your clout score which means you might rank higher in search engines. Aha — that’s the best reason to enhance your social media marketing — you want new customers and they’re searching for you (and your competitors) on Google.