Insights: New from WordPress

June 2, 2015 | Posted in Analytics, Website Design | By

Newspaper-wordpressJune 1, 2015. WordPress has introduced a new view of your stats.

“Insights give you instant access to your all-time numbers, including posts, views, and visitors. Dig deeper into your stats to make the most of your site.

Have you ever wondered what times of day or days of the week you have the most visitors? Insights has you covered!”

Blogger Jonathan Sadowski gives the skinny here.

PS – This is for wordpress.com sites but you can see the same insights if you install Jetpack.

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Google Analytics – Tracking Social Media Links

March 25, 2015 | Posted in Analytics, Marketing, Social Media | By

Google AnalyticsLet’s face it, Google Analytics (GA) can be daunting. Luckily there is a good Analytics help center from Google about getting started and digging in to your analytics.

After you have the basic tracking in place you can see how many visitors you have to your site, where they come from and their behavior.

The next logical step is to look at how your social sites are doing for you.  Are they driving traffic to your site?  Which posts or campaigns worked the best?  Which social media activity didn’t work out so well?  That’s where Campaign Tracking comes in.  Google Analytics offers the ability to add tracking code to your URL and when used in a social post, you can measure the traffic.

Recently I ran across a great blog by Kristi Hines on KISSMetrics about how to setup campaign metrics with UTM parameters.  Kristi Hines breaks down the coding for social sites including Twitter, Facebook, Linkedin, Google+, and Pinterest.  In her post, Hines mentions Bitly for shortening URLs — a must for Twitter.  I use Bitly but also do a lot of posting through Hootsuite which has it’s own shortener.

While Hines offers various syntax for tracking code, she also touts the URL Builder; that’s the route I recommend.

Let’s say I’m going to post on Facebook about my Website Design offering and I want people to click on a link to get more information.  Here’s what I would do.  Visit Google’s URL Builder and go through the steps.

  1. Enter my website URL, like “http://keenerdigitalmarketing.com/website-design/”  (without the quotes)
  2. Enter my Campaign Source, I’ll enter “Facebook”
  3. Enter my Campaign Medium, “social-post”
  4. Enter my Campaign Name, “Design March 2015”
  5. Click Submit

This is the resulting URL:  http://keenerdigitalmarketing.com/website-design/?utm_source=Facebook&utm_medium=social-post&utm_campaign=Design%20March%202015.  Nothing top secret there — you can hand-build these once you get the hang of it.  When I use this URL in a clickable post link on Facebook, I can check my GA account and see how many clicks I’ve gotten to my design page and learn more about the effectiveness of my Facebook “campaign”.

bitly-screen-shotShortening the URL is easy too.  Just jump over to bit.ly and paste the long URL into the box provided, then click Shorten.  You’ll get something like this: http://bit.ly/1Oz1IS5.  You can copy the link and paste it in your post or your profile description or…  If you sign up for a free account with Bit.ly, you have the opportuntity to create a custom link out of the short link.  So instead of …bit.ly/O1Z1IS5 I could have …bit.ly/keenerwebdesign.

So give it a try.  You’ll be surprised how much information you can get from one shortened UTM link!

Tell me how you’re using Google Analytics and Social Media in the comments below.

 

 

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Google Webmaster Tools – How to Video

April 25, 2014 | Posted in Social Media | By

If you’re using Google Analytics, you probably want to connect it to Google’s Webmaster Tools.  Here’s a quick how-to from the folks at takeflyte.com:

You’ll know you don’t have Google Webmaster Tools connected to your analytics if you run into a screen that says, “This Report Requires Webmaster Tools to Be Enabled.”
google-webmaster-tools-logoWhen that happens, here’s what you want to do:
  • Click on the Set up Webmaster Tools Data Sharing button.
  • At the bottom of the following page you’ll see the Webmaster Tools Settings. Next to “none” you’ll want to click on the Edit link.
  • On the next page you’ll want to choose the appropriate website and click save.
  • In the pop up box you’ll need to confirm that you’re adding an association, which will remove any other associations. Although this sounds dangerous, you can only have one Webmaster Tools associated with a website and the associated analytics. If you make a mistake here, you can always undo it later by reconnecting it to the correct site.
  • The following page will confirm that the Webmaster Tools has been associated with your website and the Google Analytics account.

When you return to the report page, the error message is gone and the report you want is there instead.

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