Google My Business is a no brainer for businesses of any size. It can be particularly helpful for local businesses so they can be found in search and on maps. Google walks you through the entire process and it’s free. Start today. (If you want someone to do it for you, just let me know; happy to help — and I’ll do it for free too!)
- Show Up on the Web
- Get on the Map
- Stand out on Google+
- Share the right info
- Be found across devices
“Playing hard to get: good for dating, bad for business. Use Google My Business to put the right info about your business on Search, Maps and Google+ so that customers can get in touch.” ~Google
Gating content means adding a form for users to fill in before they can view your content. It is used to capture lead information. But what happens when a search engine robot reaches your form? Does it get through to your content?
If you are hoping for organic traffic to this content, you may want to reconsider gating it. Guest author Janet Driscoll Miller writes about this on Search Engine Land‘s blog today in her article entitled “Should You Gate Content? The SEO Implications“.
I love the idea Miller has of creating a summary or preview on the form page. This will allow visitors to decide the worth of the content and the search bots to index the main focus of the content.
Image: Travis Reitter
Updates this week courtesy of Social Media Examiner (http://www.socialmediaexaminer.com/uberconference-for-google-hangouts/)