Twitter Cards

June 10, 2014 | Posted in Social Media, Twitter | By

Twitter Summary CardA new product has arrived for your marketing pleasure!   Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.

“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”

(https://dev.twitter.com/docs/cards)

The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)

Add the HTML to any page you want to associate a card with — in the head section.  If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site.  By the way this does include information about WordPress.com sites.

 

Read More →

Google Webmaster Tools – How to Video

April 25, 2014 | Posted in Social Media | By

If you’re using Google Analytics, you probably want to connect it to Google’s Webmaster Tools.  Here’s a quick how-to from the folks at takeflyte.com:

You’ll know you don’t have Google Webmaster Tools connected to your analytics if you run into a screen that says, “This Report Requires Webmaster Tools to Be Enabled.”
google-webmaster-tools-logoWhen that happens, here’s what you want to do:
  • Click on the Set up Webmaster Tools Data Sharing button.
  • At the bottom of the following page you’ll see the Webmaster Tools Settings. Next to “none” you’ll want to click on the Edit link.
  • On the next page you’ll want to choose the appropriate website and click save.
  • In the pop up box you’ll need to confirm that you’re adding an association, which will remove any other associations. Although this sounds dangerous, you can only have one Webmaster Tools associated with a website and the associated analytics. If you make a mistake here, you can always undo it later by reconnecting it to the correct site.
  • The following page will confirm that the Webmaster Tools has been associated with your website and the Google Analytics account.

When you return to the report page, the error message is gone and the report you want is there instead.

Read More →