Content marketing, target marketing, reach and remarketing… who can keep up with it all. With all the great data we have about our Facebook audiences it would seem an easy task to reach out to our desired group of potential customers, run an ad and win the business. But weaving our way through all the targeting options can be a daunting task. That’s where this infographic comes in.
Created by Bekah Wheeler, “This graphic will walk you through alllllll the many demographic, interest, behavior, connection and remarketing targeting options that are at your disposal as a Facebook advertiser.” ~Mary Lister
Ahhh, Facebook…There are so many nuances with using Facebook and they change almost weekly. Don’t you just wish there was an 800-number you could call sometimes?! And digging through the FAQs and Help sections can get tedious. Well I’m here to help. Here are 3 Helpful Facebook How-tos that will make your social media life more enjoyable…or less annoying perhaps.
Controlling What You See in News Feed
You can adjust what you see in your News Feed by using see first; following or unfollowing people, Pages or groups; or liking Pages. Other things that affect News Feed: hiding stories, using friend lists, and changing how stories are posted on News Feed.
News Feed Preferences
Your News Feed preferences help you control what you see on your News Feed.
To view your News Feed preferences:
- Click in the top-right corner of any Facebook page (ex: your home page)
- Select News Feed Preferences
To adjust your News Feed preferences:
Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed. Learn about see first.
Click Unfollow people to hide their posts to unfollow a person, Page or group. Learn about unfollowing
Click Reconnect with people you unfollowed to follow a person, Page or group that you unfollowed in the past. Learn about reconnecting.
Learn how to switch from top stories to most recent stories on your News Feed.
How do I manage my notifications for On This Day?
You can turn on notifications to see when you have memories to look back on.
To turn on notifications:
- Go to facebook.com/onthisday
- Click Notifications and select All Memories
To turn off notifications:
- Go to facebook.com/onthisday
- Click Notifications and select Off
How do I review tags that people add to my posts before they appear?
Tag review is an option that lets you approve or dismiss tags that people add to your posts. When you turn it on, any time someone tags something you posted, that tag won’t appear until you approve it.
To turn on tag review:
- Click at the top right of any Facebook page and select Settings
- In the left column, click Timeline and Tagging
- Look for the setting Review tags people add to your own posts before the tags appear on Facebook? and click Edit to the far right
- Select Enabled from the dropdown menu
When tag review is enabled, you’ll get a notification when you have a post to review. You can approve or ignore the tag request by going to the post.
Note: When you approve a tag, the person tagged and their friends may see your post. If you don’t want your post to be visible to the friends of the person tagged, you can adjust this setting.
In this podcast – Online Marketing Made Easy, Amy Porterfield gives us three strategies that are working RIGHT NOW to attract more quality Facebook fans.
Here is an excerpt from her post:
Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It’s really just a numbers game.
The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you – and Facebook can do just that!
I am writing today to share a great blog post from Andrea Vahl. When you can’t come up with your own content, or don’t have the time, there are some great resources out there to get you going. Sharing is part of a successful social media marketing strategy. Here are the five resources:
So check out Andrea’s post: 5 Places to Find New Content to Post on Your Facebook Page; she gives an overview of each one of the resources listed above. I know you’ll find some great go-to content sites. (There’s a couple I need to check out too!)
See related post: 20 Great Things to Post on Facebook
Having a hard time coming up with post ideas for Facebook? Look no further. Here are 20 Great Things to Post on Facebook:
- Share a great blog post you’ve recently read.
- Share a great blog post you’ve recently written.
- Tell your fans about a new product.
- Offer your fans a discount on their next purchase.
- Share an inspirational quote.
- Tell a funny knock-knock joke.
- Give a shout out to one of your fans and thank them for being a fan.
- Invite your fans to share their business issues or successes.
- Share a link to your online survey (try SurveyMonkey).
- Tell your fans about an upcoming webinar you think they’ll like.
- Schedule a webinar and invite your fans.
- Let your fans know about what’s happening in your town (helps personalize things).
- Share a beautiful image or photo.
- Ask your fans for help with a business challenge you’re having.
- Share a link to upcoming events.
- Ask your fans what they’re doing this summer (spring break, weekend, holiday).
- Tell your fans about what you’re planning to do this summer.
- Share a funny story about your early days in business.
- Ask for fans to share their funniest business story, i.e. “You’ll never believe what happened to me once.”
- Share your other social profiles.
I love to get Mari Smith’s email on Fridays! It’s always full of great tips and information. This week she shared 3 Facebook News Feed Changes: What Marketers Need to Know.
Are you a marketer? You are if you own your own business. You are if you manage marketing for your boss. You are if you want to brand yourself because you write a blog. Are you trying to raise funds for your school or church? If you are, you’re a marketer. I could go on, but you get the point.
Let’s face it, (excuse the pun), Facebook is growing exponentially each month and is the goto place for businesses in the social media world. So keeping up with it’s ever-changing algorithms can be a challenge. That’s where Mari comes in for me. She studies Facebook and keeps up with changes.
Here’s what she writes:
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right?
The latest News Feed tweaks may also have an impact on business pages.
In short, the three changes are:
- Users should start to see more posts in News Feed from friends that they might’ve been missing before.
- Stories about friends liking or commenting on posts will have lower priority, appearing lower down in News Feed or not at all.
- Facebook is relaxing the rule around seeing multiple posts from the same source in a row (for users that reach the end of their News Feed, they won’t run out of content now).
Read her full post here.
Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention.
7 Takeaways From Social Media Marketing World 2015
1. Video is Hot
2. Visual Content Drives Traffic
3. Consistency is More Important Than Frequency
4. Organic Reach Is Alive and Well on Facebook
5. Pinterest Is the New Google
6. Post Like a Fan, Not a Marketer
7. Hug Your Haters
Andrea Vahl brings us this great post about using Facebook Graph Search. It is especially good for local business and restaurants. You can use it to analyze your page traffic too. Check out her video and links below to learn more about Facebook Graph Search.
I want to share with you this great post from Mari Smith on Facebook’s recent changes. So here ya go!
There really is no such thing as the perfect post on Facebook. However, as Kara Burney points out on TrackMaven, if you align your goals with the findings presented here, you’ll be on the right track.