I wanted to share a quick note with you that I’m taking a class from WordPress.com (that’s the site where you can have a blog for free!) — it’s called Blogging 101. (The next class, Blogging 201, starts July 20th, sign up here.) If you’re going to use the Internet to share information, sell your widgets, consult with clients, you really should start a blog.
I’ll share with you over the next few weeks what I learn and explain why “you really should start a blog”! I hope you’ll subscribe to this blog and follow along. It’ll be fun. Want to know more about me? Check this out: About Me!
In this podcast – Online Marketing Made Easy, Amy Porterfield gives us three strategies that are working RIGHT NOW to attract more quality Facebook fans.
Here is an excerpt from her post:
Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It’s really just a numbers game.
The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you – and Facebook can do just that!
I am writing today to share a great blog post from Andrea Vahl. When you can’t come up with your own content, or don’t have the time, there are some great resources out there to get you going. Sharing is part of a successful social media marketing strategy. Here are the five resources:
So check out Andrea’s post: 5 Places to Find New Content to Post on Your Facebook Page; she gives an overview of each one of the resources listed above. I know you’ll find some great go-to content sites. (There’s a couple I need to check out too!)
See related post: 20 Great Things to Post on Facebook
June 1, 2015. WordPress has introduced a new view of your stats.
“Insights give you instant access to your all-time numbers, including posts, views, and visitors. Dig deeper into your stats to make the most of your site.
Have you ever wondered what times of day or days of the week you have the most visitors? Insights has you covered!”
Blogger Jonathan Sadowski gives the skinny here.
PS – This is for wordpress.com sites but you can see the same insights if you install Jetpack.
Having a hard time coming up with post ideas for Facebook? Look no further. Here are 20 Great Things to Post on Facebook:
- Share a great blog post you’ve recently read.
- Share a great blog post you’ve recently written.
- Tell your fans about a new product.
- Offer your fans a discount on their next purchase.
- Share an inspirational quote.
- Tell a funny knock-knock joke.
- Give a shout out to one of your fans and thank them for being a fan.
- Invite your fans to share their business issues or successes.
- Share a link to your online survey (try SurveyMonkey).
- Tell your fans about an upcoming webinar you think they’ll like.
- Schedule a webinar and invite your fans.
- Let your fans know about what’s happening in your town (helps personalize things).
- Share a beautiful image or photo.
- Ask your fans for help with a business challenge you’re having.
- Share a link to upcoming events.
- Ask your fans what they’re doing this summer (spring break, weekend, holiday).
- Tell your fans about what you’re planning to do this summer.
- Share a funny story about your early days in business.
- Ask for fans to share their funniest business story, i.e. “You’ll never believe what happened to me once.”
- Share your other social profiles.
I think I’ve mentioned before, I am a life-long student — and thrive on learning new things. So here’s to another learning adventure complete!
I finally finished my studies at Andrea Vahl (aka Grandma Mary) and Phylis Khare’s Social Media Manager School. I won’t mention how long ago I enrolled, but this self-paced online school for all things social media has been a great learning experience. It took a bit of time…I stretched out the lessons so I could absorb them completely and practice the ideas — oh, and life and business (greatful for this!) got in the way too!
So here it is…my official Certificate of Completion. If you aren’t following Andrea and Phyliss on Facebook and Twitter, start today. They are always offering great advice and how-tos in the social arena.
Andrea on FB: https://www.facebook.com/AndreaVahlinc
Phyllis on FB: https://www.facebook.com/TheSocialClassroom
Google My Business is a no brainer for businesses of any size. It can be particularly helpful for local businesses so they can be found in search and on maps. Google walks you through the entire process and it’s free. Start today. (If you want someone to do it for you, just let me know; happy to help — and I’ll do it for free too!)
- Show Up on the Web
- Get on the Map
- Stand out on Google+
- Share the right info
- Be found across devices
“Playing hard to get: good for dating, bad for business. Use Google My Business to put the right info about your business on Search, Maps and Google+ so that customers can get in touch.” ~Google
I love to get Mari Smith’s email on Fridays! It’s always full of great tips and information. This week she shared 3 Facebook News Feed Changes: What Marketers Need to Know.
Are you a marketer? You are if you own your own business. You are if you manage marketing for your boss. You are if you want to brand yourself because you write a blog. Are you trying to raise funds for your school or church? If you are, you’re a marketer. I could go on, but you get the point.
Let’s face it, (excuse the pun), Facebook is growing exponentially each month and is the goto place for businesses in the social media world. So keeping up with it’s ever-changing algorithms can be a challenge. That’s where Mari comes in for me. She studies Facebook and keeps up with changes.
Here’s what she writes:
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right?
The latest News Feed tweaks may also have an impact on business pages.
In short, the three changes are:
- Users should start to see more posts in News Feed from friends that they might’ve been missing before.
- Stories about friends liking or commenting on posts will have lower priority, appearing lower down in News Feed or not at all.
- Facebook is relaxing the rule around seeing multiple posts from the same source in a row (for users that reach the end of their News Feed, they won’t run out of content now).
Read her full post here.
Last month, Social Media Marketing World 2015 brought together the greats in the industry as well as thousands hungry for tips, tricks and lots of networking. Hosting each year by @SocialMediaExaminer, this San Diego event always has some great content, much of which is shared in the weeks and months following the convention.
7 Takeaways From Social Media Marketing World 2015
1. Video is Hot
2. Visual Content Drives Traffic
3. Consistency is More Important Than Frequency
4. Organic Reach Is Alive and Well on Facebook
5. Pinterest Is the New Google
6. Post Like a Fan, Not a Marketer
7. Hug Your Haters
Let’s face it, Google Analytics (GA) can be daunting. Luckily there is a good Analytics help center from Google about getting started and digging in to your analytics.
After you have the basic tracking in place you can see how many visitors you have to your site, where they come from and their behavior.
The next logical step is to look at how your social sites are doing for you. Are they driving traffic to your site? Which posts or campaigns worked the best? Which social media activity didn’t work out so well? That’s where Campaign Tracking comes in. Google Analytics offers the ability to add tracking code to your URL and when used in a social post, you can measure the traffic.
Recently I ran across a great blog by Kristi Hines on KISSMetrics about how to setup campaign metrics with UTM parameters. Kristi Hines breaks down the coding for social sites including Twitter, Facebook, Linkedin, Google+, and Pinterest. In her post, Hines mentions Bitly for shortening URLs — a must for Twitter. I use Bitly but also do a lot of posting through Hootsuite which has it’s own shortener.
While Hines offers various syntax for tracking code, she also touts the URL Builder; that’s the route I recommend.
Let’s say I’m going to post on Facebook about my Website Design offering and I want people to click on a link to get more information. Here’s what I would do. Visit Google’s URL Builder and go through the steps.
- Enter my website URL, like “http://keenerdigitalmarketing.com/website-design/” (without the quotes)
- Enter my Campaign Source, I’ll enter “Facebook”
- Enter my Campaign Medium, “social-post”
- Enter my Campaign Name, “Design March 2015”
- Click Submit
This is the resulting URL: http://keenerdigitalmarketing.com/website-design/?utm_source=Facebook&utm_medium=social-post&utm_campaign=Design%20March%202015. Nothing top secret there — you can hand-build these once you get the hang of it. When I use this URL in a clickable post link on Facebook, I can check my GA account and see how many clicks I’ve gotten to my design page and learn more about the effectiveness of my Facebook “campaign”.
Shortening the URL is easy too. Just jump over to bit.ly and paste the long URL into the box provided, then click Shorten. You’ll get something like this: http://bit.ly/1Oz1IS5. You can copy the link and paste it in your post or your profile description or… If you sign up for a free account with Bit.ly, you have the opportuntity to create a custom link out of the short link. So instead of …bit.ly/O1Z1IS5 I could have …bit.ly/keenerwebdesign.
So give it a try. You’ll be surprised how much information you can get from one shortened UTM link!
Tell me how you’re using Google Analytics and Social Media in the comments below.