What is Social Media Marketing? From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.”
It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself! Posting interesting industry news on your Facebook page is marketing if you target your customers and potential customers. Ideally these people will find your content worthy of sharing.
Sharing is the key to effective social media marketing. And that’s why quality content is important. Make them want to read it and then make them want to tell their friends and colleagues.
Another aspect of social media marketing is that of clout (aka Klout) — when your content gets shared, it adds to your clout score which means you might rank higher in search engines. Aha — that’s the best reason to enhance your social media marketing — you want new customers and they’re searching for you (and your competitors) on Google.