Gating content means adding a form for users to fill in before they can view your content. It is used to capture lead information. But what happens when a search engine robot reaches your form? Does it get through to your content?
If you are hoping for organic traffic to this content, you may want to reconsider gating it. Guest author Janet Driscoll Miller writes about this on Search Engine Land‘s blog today in her article entitled “Should You Gate Content? The SEO Implications“.
I love the idea Miller has of creating a summary or preview on the form page. This will allow visitors to decide the worth of the content and the search bots to index the main focus of the content.
Image: Travis Reitter