Everyone’s doing it, right? Setting up a blog is a great way to share ideas and news with friends and family. Setting up a blog is imperative for business. Sharing quality content about products and services as well as related ‘edutainment’ type content enables a business to increase brand awareness, through social sharing, and improve customer service.
Whatever reason you have for creating a blog, doing it right from the outset will help you achieve your goals. Ajeet Yadav (jeffbullas.com) has some tips on Jeff Bullas’ blog that just make sense, The 15 Most Common WordPress Mistakes to Avoid. They’re easy to implement too. Number seven stands out to me:
#7 — Using the Default Permalink
This is the link created when you add a new post. It may look something like this: http://www.yourblog.com/?p=123. Be sure and check your theme’s settings and change this to include the title of your post. This will look better to your readers and help in search engine ranking.
Lynne is an online marketing professional and the owner of Keener Digital Marketing (KDM). She has been on the web, designing sites and marketing since the mid-nineties. Currently with KDM, Lynne provides SMBs with inbound marketing strategies and social media management. Along with these she offers Wordpress-based website design, e-mail marketing and graphic design services. In her spare time, she enjoys playing with mud in her pottery studio and running the roads with her kids.