Solve the puzzle... reach your goals.
Connect all the pieces of your digital marketing mix together, from promotion to lead capturing and ultimately conversion. I can help you setup a solid tactical plan that will attract more visitors and increase leads. Together we will build your sales funnel.
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Marketing Automation
Now is the time to put all the pieces together and leverage the power of inbound marketing. Working as a team we will develop a plan that makes sense for your business, your goals and your budget. Utilizing a marketing automation platform, we will put together a customized program that includes:
- Campaigns
- Landing Page Development
- Integrated Forms
- Contact List Building
- Lead Nurturing
- Email Marketing
- Analytics and Tracking
Alternatively, if only a few of the program elements makes sense (an offer and signup form on your site, for instance), we can setup an email automation (e.g. Mailchimp) to work with your ads and social sharing program.
Campaigns
The purpose of a campaign is to bring all of your marketing channels together with a cohesive message and a measurable goal. Along with setting a goal for the campaign, identifying your target audience is key. This will enable you to pinpoint your content throughout the campaign for greater engagement. Other factors in strong design include knowing your competition and your position in the marketplace. Leveraging keyword research and search ranking is a good place to start.
Landing Pages
A landing page is the page a visitor arrives at on your website after clicking an ad or a social post. Tailor-made landing pages offer a quality user experience for visitors leading to higher conversions compared to sending them to your home page.
Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. -Wordstream.com
List Building
Once you have your campaign mapped out with solid goals and an audience profile, you are ready to develop and share your offer and begin building your email list. Your offer might include a discount or valuable content attractive to the user. Share your offer on social media and on a new blog post. Consider paid advertising as well.
72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa
Lead Nurturing
Lead nurturing and email go hand in hand. Once a visitor has opted into your mailing list, or provided their email to read your ebook, you will be able to stay in touch using automated email. Lead nurturing is the process of developing relationships with buyers at every stage of business development, and through every step of the buyer's journey.
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo).