Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we need to look at what a searcher intends. This is referred to as semantic or conversational search. Google’s new algorithm looks at the entire search phrase instead of a few key words.
Does that mean mind-reading? Not really, it’s just another way to look at search terms or phrases and catering our content to answer those queries. As always, content should be high-quality and focus in on the needs of your intended audience. For instance, my business is located in Hoschton, Georgia, which is close to Braselton, Flowery Branch, Dacula, Buford and other surrounding cities. By adding this to information to my blog, it may be that people from those locations will find Keener Digital Marketing in their search results. I do work for companies across the United States but this just gives me one more way to reach my prospective clients.
There’s plenty of information about Hummingbird available by companies that specialize in search engine marketing. Here are a few links, that you may find helpful if you want to learn more about SEO and the latest trends.
By the way, I’ve been following SearchEngineWatch.com since the mid-nineties and highly recommend this site. (Image provided by searchenginewatch.com)
Lynne is an online marketing professional and the owner of Keener Digital Marketing (KDM). She has been on the web, designing sites and marketing since the mid-nineties. Currently with KDM, Lynne provides SMBs with inbound marketing strategies and social media management. Along with these she offers Wordpress-based website design, e-mail marketing and graphic design services. In her spare time, she enjoys playing with mud in her pottery studio and running the roads with her kids.