Twitter Analytics

August 14, 2015 | Posted in Analytics, Social Media, Twitter | By

Twitter Analytics.  Do you cringe when you hear that?  I do!  I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too.  But who has the time to study what it all means and how to actually apply it to your marketing strategy?

Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially?  Who is it you’re really attracting with your Tweets and Posts?  Are some of your visitors joining your email list?  Are you able to “talk” to them again and perhaps sell them your service or product?  In the end, that’s why you’re spending time on social, right?  (At least why you’re there during business hours!)

So what should you look for?  Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet?  Are you getting re-tweets?  If so, you are engaging your audience.

Looking to dig deeper into Twitter Analytics?  RazorSocial has developed a Guide for Twitter Analytics. (Thanks to Mari Smith for sharing this with me in her Social Scoop — sign up for it!)

Essential Analytics to Monitor on Twitter [Infographic] - RazorSocialCourtesy of: RazorSocial

 

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Introducing Promoted Video on Twitter

August 20, 2014 | Posted in Social Media, Twitter | By

Recently seen on Twitter’s blog:

2014-08-20-blogFinal_TonyHawk_noPro_2“Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.

After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!

Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”

Read more.

 

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Twitter Cards

June 10, 2014 | Posted in Social Media, Twitter | By

Twitter Summary CardA new product has arrived for your marketing pleasure!   Twitter Cards, available in eight flavors, will help you increase engagement and likely conversions.

“Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”

(https://dev.twitter.com/docs/cards)

The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter’s web and mobile clients.(the links below will take you to dev.twitter.com)

Add the HTML to any page you want to associate a card with — in the head section.  If you’re using a CMS like WordPress, Blogger or Tumblr, visit this page and learn more about integrating Twitter Cards with your site.  By the way this does include information about WordPress.com sites.

 

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Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner

March 3, 2014 | Posted in Facebook, Instagram, Linkedin, Social Media, Twitter, YouTube | By

Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner.

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