Best SEO Tips

It’s an ongoing project:  SEO  What are the best tactics when it comes to ranking in Google and Bing?  No doubt you’ll find a lot of information on the web about how to achieve incredible rank – some valid, some not-so-much.  At the end of the day, focusing in on a few key tactics will […]

Too busy to blog? Try social sharing.

If you have to look up your login username and password to post to your blog, you’re not blogging often enough!  That happens to me from time to time. Get in the habit of posting once a week.  I have no doubt that there is news to share for your business, industry, interest.  It’s so […]

WordPress Design Trends

What’s hot for 2017 in WordPress design?  Scouring through the web it isn’t hard to see some commonality among WordPress sites.  While all striving for uniqueness, they tend to share these traits: One Page Website As we saw in 2016, more and more companies are opting for a one-page website design.  They’re easy to build, easy […]

3 Helpful Facebook How-tos — “Oh, that’s how you do it!”

Ahhh, Facebook…There are so many nuances with using Facebook and they change almost weekly.  Don’t you just wish there was an 800-number you could call sometimes?!  And digging through the FAQs and Help sections can get tedious.  Well I’m here to help.  Here are 3 Helpful Facebook How-tos that will make your social media life more […]

Twitter Analytics

Twitter Analytics

Twitter Analytics.  Do you cringe when you hear that?  I do!  I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too.  But who has the time to study what it all means and how to actually apply it to your marketing strategy? Let’s face it, if you have new followers […]

Periscope

Periscope…As if we need another social media platform!

So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope.  It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…”  I thought, great, I’ll see what all the Periscope-hoopla is about.  So I jump over to […]

Blogging University – Target Audience

A recent assignment from Blogging 101 (WordPress Blogging University) was to “Identify Your Audience”…this is right up my alley.  After all, this is the central concept in all things marketing — find your audience, cater to your audience.  Keener Digital Marketing is client-centered in all that we do.  Writing in this blog, is no exception. My […]

Blogging 101 – What’s in a name?

  Today’s Blogging 101 class looks at naming your blog. From what I’ve seen so far, most of my classmates are developing personal blogs, rather than business. This allows for some fun creativity in coming up with a name; share your personality; share your viewpoints, that sort of thing. And, depending on who your audience […]

Blogging 101

Hi ya’ll (learned that in Florida and brought it up to Georgia with me!) I wanted to share a quick note with you that I’m taking a class from WordPress.com (that’s the site where you can have a blog for free!) — it’s called Blogging 101.  (The next class, Blogging 201, starts July 20th, sign […]

How to Get More Fans on Facebook

In this podcast  – Online Marketing Made Easy, Amy Porterfield gives us three strategies that are working RIGHT NOW to attract more quality Facebook fans. Here is an excerpt from her post:   Why are Facebook fans important?  Well there are a few reasons.  First, when you grow a big community of loyal fans on Facebook, […]