Learning About SEO – Search Engine Optimization

If you’re one of those people who like to understand what’s going on “under the hood” then you probably want to know more about what makes SEO work.  What are the things you should consider before, during and after launching your website. There are tons of sources on the web today – just do a […]

Should You Gate Content?

Gating content means adding a form for users to fill in before they can view your content.  It is used to capture lead information.  But what happens when a search engine robot reaches your form?  Does it get through to your content? If you are hoping for organic traffic to this content, you may want […]

Advanced SEO Experiments

Advanced SEO Experiments from Search Engine Land: Are title tags important? How can you improve your rankings by modifying your title tags? If you’re asking these questions, read this article. https://searchengineland.com/advanced-seo-learning-experiments-using-googles-title-tag-changes-example-189850

Google Hummingbird Update

Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers.  In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content.  Now with this latest change, we […]

Social Media Marketing

What is Social Media Marketing?  From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.” It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself!  Posting interesting industry news on your Facebook […]