If you’re one of those people who like to understand what’s going on “under the hood” then you probably want to know more about what makes SEO work. What are the things you should consider before, during and after launching your website.
There are tons of sources on the web today – just do a search on “SEO” or “Search Engine Optimization” using Google, Yahoo, or Bing. You’ll find millions of results. From my way of looking at it, the companies that appear on the first page probably know a thing or two about the business; after-all they got their business on the first page, right?
Having said that, here are a few that I like:
All on the first page!
Gating content means adding a form for users to fill in before they can view your content. It is used to capture lead information. But what happens when a search engine robot reaches your form? Does it get through to your content?
If you are hoping for organic traffic to this content, you may want to reconsider gating it. Guest author Janet Driscoll Miller writes about this on Search Engine Land‘s blog today in her article entitled “Should You Gate Content? The SEO Implications“.
I love the idea Miller has of creating a summary or preview on the form page. This will allow visitors to decide the worth of the content and the search bots to index the main focus of the content.
Image: Travis Reitter
I caught a tweet from Danny Sullivan of Search Engine Land that Bing has turned 5. Wow — I guess I never noticed it had only just moved into the kindergarten of it’s life…hmmm. It seems to have been hidden in the background for, say, 10+ years…perhaps an old soul?
Well, Danny’s article about the history and insights will probably not shock you marketers — we’ve all been using Google too. But, it is worth a read.
Happy Birthday Bing! (If you want more information, Google it!)
Are title tags important? How can you improve your rankings by modifying your title tags? If you’re asking these questions, read this article.
Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we need to look at what a searcher intends. This is referred to as semantic or conversational search. Google’s new algorithm looks at the entire search phrase instead of a few key words.
Does that mean mind-reading? Not really, it’s just another way to look at search terms or phrases and catering our content to answer those queries. As always, content should be high-quality and focus in on the needs of your intended audience. For instance, my business is located in Hoschton, Georgia, which is close to Braselton, Flowery Branch, Dacula, Buford and other surrounding cities. By adding this to information to my blog, it may be that people from those locations will find Keener Digital Marketing in their search results. I do work for companies across the United States but this just gives me one more way to reach my prospective clients.
There’s plenty of information about Hummingbird available by companies that specialize in search engine marketing. Here are a few links, that you may find helpful if you want to learn more about SEO and the latest trends.
By the way, I’ve been following SearchEngineWatch.com since the mid-nineties and highly recommend this site. (Image provided by searchenginewatch.com)
What is Social Media Marketing? From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.”
It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself! Posting interesting industry news on your Facebook page is marketing if you target your customers and potential customers. Ideally these people will find your content worthy of sharing.
Sharing is the key to effective social media marketing. And that’s why quality content is important. Make them want to read it and then make them want to tell their friends and colleagues.
Another aspect of social media marketing is that of clout (aka Klout) — when your content gets shared, it adds to your clout score which means you might rank higher in search engines. Aha — that’s the best reason to enhance your social media marketing — you want new customers and they’re searching for you (and your competitors) on Google.