508 Compliant Keyboard

What is 508 Compliant?

What is 508 compliant?  Does my website need to be 508 compliant?  How to I make my website 508 compliant? These are common questions for small and medium sized businesses who have a presence on the web. Hopefully we can get to the bottom of this without too much confusion, and you will be ready […]

Best SEO Tips

It’s an ongoing project:  SEO  What are the best tactics when it comes to ranking in Google and Bing?  No doubt you’ll find a lot of information on the web about how to achieve incredible rank – some valid, some not-so-much.  At the end of the day, focusing in on a few key tactics will […]

Too busy to blog? Try social sharing.

If you have to look up your login username and password to post to your blog, you’re not blogging often enough!  That happens to me from time to time. Get in the habit of posting once a week.  I have no doubt that there is news to share for your business, industry, interest.  It’s so […]

WordPress Design Trends

What’s hot for 2017 in WordPress design?  Scouring through the web it isn’t hard to see some commonality among WordPress sites.  While all striving for uniqueness, they tend to share these traits: One Page Website As we saw in 2016, more and more companies are opting for a one-page website design.  They’re easy to build, easy […]

Fantastic Facebook Ads Infographic

Content marketing, target marketing, reach and remarketing… who can keep up with it all.  With all the great data we have about our Facebook audiences it would seem an easy task to reach out to our desired group of potential customers, run an ad and win the business.  But weaving our way through all the targeting options […]

3 Helpful Facebook How-tos — “Oh, that’s how you do it!”

Ahhh, Facebook…There are so many nuances with using Facebook and they change almost weekly.  Don’t you just wish there was an 800-number you could call sometimes?!  And digging through the FAQs and Help sections can get tedious.  Well I’m here to help.  Here are 3 Helpful Facebook How-tos that will make your social media life more […]

WordPress Security

WordPress Security Update

For my clients maintaining their own site, it’s time to update WordPress. February 2, 2016 – From WordPress.org: WordPress 4.4.2 is now available. This is a security release for all previous versions and we strongly encourage you to update your sites immediately. WordPress versions 4.4.1 and earlier are affected by two security issues: a possible SSRF for […]

Twitter Analytics

Twitter Analytics

Twitter Analytics.  Do you cringe when you hear that?  I do!  I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too.  But who has the time to study what it all means and how to actually apply it to your marketing strategy? Let’s face it, if you have new followers […]

Periscope

Periscope…As if we need another social media platform!

So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope.  It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…”  I thought, great, I’ll see what all the Periscope-hoopla is about.  So I jump over to […]

Blogging University – Target Audience

A recent assignment from Blogging 101 (WordPress Blogging University) was to “Identify Your Audience”…this is right up my alley.  After all, this is the central concept in all things marketing — find your audience, cater to your audience.  Keener Digital Marketing is client-centered in all that we do.  Writing in this blog, is no exception. My […]