If you have to look up your login username and password to post to your blog, you’re not blogging often enough! That happens to me from time to time.
Get in the habit of posting once a week. I have no doubt that there is news to share for your business, industry, interest. It’s so easy to fall into a writing rut but when that happens, share something. Where do I find something to share?
Well put on your customers shoes, as it were, and go where they might go. Are your customers teenagers? Go to the mall. Not in your car, silly. Online. Go find sites that cater to teenagers and share some interesting news. Girls, age 14-18? How about Seventeen? Or Google “Teen Trends” — you’ll find hundreds of sites with stuff to share.
Are you in the business of selling window blinds? No problem, head over to HGTV.com and share some decorating tips. Afterall, if they’re replacing blinds I bet they’re painting and looking for inspiration.
My goto source is often Mashable. They have blogs in several interest areas including:
- Social Media
And each of these breakdown even further. The content is endless.
Share something today and add a few of your own thoughts and comments. It’s just the social thing to do!
A recent assignment from Blogging 101 (WordPress Blogging University) was to “Identify Your Audience”…this is right up my alley. After all, this is the central concept in all things marketing — find your audience, cater to your audience. Keener Digital Marketing is client-centered in all that we do. Writing in this blog, is no exception.
My goal, in writing these posts is to inform, educate and sometimes, hopefully, entertain my clients and people who I want for clients. I am also talking to the community out there that will very likely never be my client. I am happy to share what I find and hopefully help someone with what they’re doing for their own business or at least brighten their day.
So who is my audience? Well, from where I’m sitting, my audience is a person working in a small to medium sized business trying to learn more about digital marketing. So as I focus this blog post for that reader, I’d like to share with you some of my favorite goto places for learning in the ever-changing field of digital marketing.
A few of my favorite digital marketers:
- Andrea Vahl – Social Media Coach
- Mari Smith – Premier Facebook Marketing Expert
- Amy Porterfield – Social Media Strategist
A few of my favorite sites to learn about digital marketing:
- Hubspot – Inbound Marketing Software and Strategies (great blog)
- Search Engine Watch – Search Engine Marketing (a lot of information here!)
- Social Media Examiner – Social Media Strategies (great blog)
- Hootsuite – Social Media Management Tool (Hootsuite University…Lots of free stuff!)
- WordPress – Blogging and so much more. (Check out who uses WordPress! Pulse by Target, Beyoncé, Groupon)
Have fun surfing and add your favorite sites in the comments below. Thanks.
I’m enjoying my Blogging University class but am finding it a bit tricky to ‘make time’ for homework!
Late last week, we were instructed to add some blogs to our Readers. A Reader is the tool at WordPress.com that, well, lets you read your favorite blogs. You can find and read popular blogs, blogs by category or search for something in particular. It’s a great way to organize your ‘library’ and you can even add blogs not hosted at WordPress.com. So that’s nice.
I went to our private discussion-blog (for our BU class) and found some interesting blogs to follow. It’ll be fun to learn together and see how their blogs develop. Reading other peoples’ blogs will also give me inspiration and is a great way to get connected with the community. After all, blogging isn’t just about writing, it’s about communicating and that’s always a two-way street.
Michelle W., one of Blogging University’s instructors has a post about Blogging Communities. Check it out. And if you’re looking for a particular niche, do a quick search in Google; you’ll find it! Search “nutrition blog” — you’ll find the Nutrition Blog Network. Search “candy blog” and you’ll find a long list of blogs that are about, um, candy! Try it, but make sure you have time on your hands, it’s a tangled web out there! Happy Reading, Happy Blogging!
Today’s Blogging 101 class looks at naming your blog. From what I’ve seen so far, most of my classmates are developing personal blogs, rather than business. This allows for some fun creativity in coming up with a name; share your personality; share your viewpoints, that sort of thing. And, depending on who your audience is (or who you want it to be), the name can make a big difference in creating a following.
Certainly the same is true for business blogs. Considering the name of your business blog will be time well spent. As with any marketing initiative, you need to start with your audience. Who are you trying to reach? Depending on your niche, you’ll want to develop a title and tagline that draws readers in.
I especially like the Tip at the bottom of the post about buying a domain name for your blog:
Tip from The Daily Post:
Carefully consider your name before buying the domain, and use a tool to see if the name you want is available. If you’re interested in learning more about domains, visit the All About Domains support page, as well as these handy posts:
Blogging 101 instructor Michelle W. (read her stuff) offers a lot more than I’ll share here – but if you want to dig deeper, register for Blogging 101; a new class starts July 20, 2015. Just wanted to get the discussion started about What’s in a name?
I wanted to share a quick note with you that I’m taking a class from WordPress.com (that’s the site where you can have a blog for free!) — it’s called Blogging 101. (The next class, Blogging 201, starts July 20th, sign up here.) If you’re going to use the Internet to share information, sell your widgets, consult with clients, you really should start a blog.
I’ll share with you over the next few weeks what I learn and explain why “you really should start a blog”! I hope you’ll subscribe to this blog and follow along. It’ll be fun. Want to know more about me? Check this out: About Me!
I am writing today to share a great blog post from Andrea Vahl. When you can’t come up with your own content, or don’t have the time, there are some great resources out there to get you going. Sharing is part of a successful social media marketing strategy. Here are the five resources:
So check out Andrea’s post: 5 Places to Find New Content to Post on Your Facebook Page; she gives an overview of each one of the resources listed above. I know you’ll find some great go-to content sites. (There’s a couple I need to check out too!)
See related post: 20 Great Things to Post on Facebook
Having a hard time coming up with post ideas for Facebook? Look no further. Here are 20 Great Things to Post on Facebook:
- Share a great blog post you’ve recently read.
- Share a great blog post you’ve recently written.
- Tell your fans about a new product.
- Offer your fans a discount on their next purchase.
- Share an inspirational quote.
- Tell a funny knock-knock joke.
- Give a shout out to one of your fans and thank them for being a fan.
- Invite your fans to share their business issues or successes.
- Share a link to your online survey (try SurveyMonkey).
- Tell your fans about an upcoming webinar you think they’ll like.
- Schedule a webinar and invite your fans.
- Let your fans know about what’s happening in your town (helps personalize things).
- Share a beautiful image or photo.
- Ask your fans for help with a business challenge you’re having.
- Share a link to upcoming events.
- Ask your fans what they’re doing this summer (spring break, weekend, holiday).
- Tell your fans about what you’re planning to do this summer.
- Share a funny story about your early days in business.
- Ask for fans to share their funniest business story, i.e. “You’ll never believe what happened to me once.”
- Share your other social profiles.
I’m practicing writing better blog headlines. How did I do on this one? Did I draw you in? Or did you just accidentally stumbleupon it somewhere?!
Well, I was doing some research recently and found this great how-to guide on headlines. I never really knew there could possibly be a science to all this but, well, I was just being naive. There is a science to almost everything I suppose.
Check out CoSchedule’s “Emotional Headlines Get Shared More on Social Media [Conclusive Proof]“. They analyzed their database of headlines and found that the emotional value of a headline has a direct correlation to the number of shares. The higher the Emotional Marketing Value (EMV), the more shares.
How do they measure it?
The Emotional Marketing Value Headline Analyzer is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score. (I think this is cool.)
I entered this blog’s headline “You’ll Love this Blog because it will Make your Job Easier!” and it got 36.36%; below the score was this narrative:
This score indicates that your headline has a total of 36.36% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.
And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
So I guess that’s pretty good… for a professional who is only part-time gifted!
I’ll keep practicing! The analysis goes on to tell me:
“While the overall EMV score for your headline is 36.36%, your headline also has the following predominant emotion classification:
|Your headline carries words that predominantly appeal to most people’s intellectual sphere. Intellectual impact words are especially effective when your goal is to arouse curiosity, and when offering products and services that require reasoning or careful evaluation. The majority of words with emotional impact in the English language fall in this Intellectual category. Intellectual impact words are the most-used of all three categories, and have the broadest appeal to people in general.Intellectual impact words are best used to attune copy and sales messages aimed at people and businesses involved in the fields of education, law, medicine, research, politics, and similar fields. While not restricted to these groups, by giving presentations which are weighted with Intellectual impact words, your clients and customers will be more positively influenced and you are more likely to attain a more favorable response.|
You can see, again on the CoSchedule full article that there are three main emotions:
I’d say I achieved my goal — I’d like you to consider my services and give some intellectual thought to my offerings.
CoSchedule goes on to tell us that uplifting and happy headlines are the way to go. Giving UpWorthy and Buzzfeed as example blogs that are “known for using overly-sensational (emotional) headlines to gain a huge number of shares and virility. Sites like this are constantly appealing to our intellectual, empathetic, and spiritual senses, emotionally persuading us to click and share.”
Check out this article from CoSchedule and happy headlining!
I’m glad I caught Chris Brogan’s tweet about this article. Becky McCray writes, on Owner, that it’s nice to be nice. She writes, “In a small town, what goes around, comes around. Treating one person poorly will come back to haunt you. Giving one person exceptional service will also come back. Consistently helping people and giving great customer service are the best guarantees of repeat business. This is now true for all businesses when every customer can talk to every other customer.”
I’m glad to have seen this because this is how I run my business. Each of my clients is a friend and business partner. My goal is to be genuine and provide genuine results — the rest will take care of itself.
Read it all here.
Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we need to look at what a searcher intends. This is referred to as semantic or conversational search. Google’s new algorithm looks at the entire search phrase instead of a few key words.
Does that mean mind-reading? Not really, it’s just another way to look at search terms or phrases and catering our content to answer those queries. As always, content should be high-quality and focus in on the needs of your intended audience. For instance, my business is located in Hoschton, Georgia, which is close to Braselton, Flowery Branch, Dacula, Buford and other surrounding cities. By adding this to information to my blog, it may be that people from those locations will find Keener Digital Marketing in their search results. I do work for companies across the United States but this just gives me one more way to reach my prospective clients.
There’s plenty of information about Hummingbird available by companies that specialize in search engine marketing. Here are a few links, that you may find helpful if you want to learn more about SEO and the latest trends.
By the way, I’ve been following SearchEngineWatch.com since the mid-nineties and highly recommend this site. (Image provided by searchenginewatch.com)