A recent assignment from Blogging 101 (WordPress Blogging University) was to “Identify Your Audience”…this is right up my alley. After all, this is the central concept in all things marketing — find your audience, cater to your audience. Keener Digital Marketing is client-centered in all that we do. Writing in this blog, is no exception.
My goal, in writing these posts is to inform, educate and sometimes, hopefully, entertain my clients and people who I want for clients. I am also talking to the community out there that will very likely never be my client. I am happy to share what I find and hopefully help someone with what they’re doing for their own business or at least brighten their day.
So who is my audience? Well, from where I’m sitting, my audience is a person working in a small to medium sized business trying to learn more about digital marketing. So as I focus this blog post for that reader, I’d like to share with you some of my favorite goto places for learning in the ever-changing field of digital marketing.
A few of my favorite digital marketers:
- Andrea Vahl – Social Media Coach
- Mari Smith – Premier Facebook Marketing Expert
- Amy Porterfield – Social Media Strategist
A few of my favorite sites to learn about digital marketing:
- Hubspot – Inbound Marketing Software and Strategies (great blog)
- Search Engine Watch – Search Engine Marketing (a lot of information here!)
- Social Media Examiner – Social Media Strategies (great blog)
- Hootsuite – Social Media Management Tool (Hootsuite University…Lots of free stuff!)
- WordPress – Blogging and so much more. (Check out who uses WordPress! Pulse by Target, Beyoncé, Groupon)
Have fun surfing and add your favorite sites in the comments below. Thanks.
I’m enjoying my Blogging University class but am finding it a bit tricky to ‘make time’ for homework!
Late last week, we were instructed to add some blogs to our Readers. A Reader is the tool at WordPress.com that, well, lets you read your favorite blogs. You can find and read popular blogs, blogs by category or search for something in particular. It’s a great way to organize your ‘library’ and you can even add blogs not hosted at WordPress.com. So that’s nice.
I went to our private discussion-blog (for our BU class) and found some interesting blogs to follow. It’ll be fun to learn together and see how their blogs develop. Reading other peoples’ blogs will also give me inspiration and is a great way to get connected with the community. After all, blogging isn’t just about writing, it’s about communicating and that’s always a two-way street.
Michelle W., one of Blogging University’s instructors has a post about Blogging Communities. Check it out. And if you’re looking for a particular niche, do a quick search in Google; you’ll find it! Search “nutrition blog” — you’ll find the Nutrition Blog Network. Search “candy blog” and you’ll find a long list of blogs that are about, um, candy! Try it, but make sure you have time on your hands, it’s a tangled web out there! Happy Reading, Happy Blogging!
Today’s Blogging 101 class looks at naming your blog. From what I’ve seen so far, most of my classmates are developing personal blogs, rather than business. This allows for some fun creativity in coming up with a name; share your personality; share your viewpoints, that sort of thing. And, depending on who your audience is (or who you want it to be), the name can make a big difference in creating a following.
Certainly the same is true for business blogs. Considering the name of your business blog will be time well spent. As with any marketing initiative, you need to start with your audience. Who are you trying to reach? Depending on your niche, you’ll want to develop a title and tagline that draws readers in.
I especially like the Tip at the bottom of the post about buying a domain name for your blog:
Tip from The Daily Post:
Carefully consider your name before buying the domain, and use a tool to see if the name you want is available. If you’re interested in learning more about domains, visit the All About Domains support page, as well as these handy posts:
Blogging 101 instructor Michelle W. (read her stuff) offers a lot more than I’ll share here – but if you want to dig deeper, register for Blogging 101; a new class starts July 20, 2015. Just wanted to get the discussion started about What’s in a name?
I wanted to share a quick note with you that I’m taking a class from WordPress.com (that’s the site where you can have a blog for free!) — it’s called Blogging 101. (The next class, Blogging 201, starts July 20th, sign up here.) If you’re going to use the Internet to share information, sell your widgets, consult with clients, you really should start a blog.
I’ll share with you over the next few weeks what I learn and explain why “you really should start a blog”! I hope you’ll subscribe to this blog and follow along. It’ll be fun. Want to know more about me? Check this out: About Me!