Today’s Blogging 101 class looks at naming your blog. From what I’ve seen so far, most of my classmates are developing personal blogs, rather than business. This allows for some fun creativity in coming up with a name; share your personality; share your viewpoints, that sort of thing. And, depending on who your audience is (or who you want it to be), the name can make a big difference in creating a following.
Certainly the same is true for business blogs. Considering the name of your business blog will be time well spent. As with any marketing initiative, you need to start with your audience. Who are you trying to reach? Depending on your niche, you’ll want to develop a title and tagline that draws readers in.
I especially like the Tip at the bottom of the post about buying a domain name for your blog:
Tip from The Daily Post:
Carefully consider your name before buying the domain, and use a tool to see if the name you want is available. If you’re interested in learning more about domains, visit the All About Domains support page, as well as these handy posts:
Blogging 101 instructor Michelle W. (read her stuff) offers a lot more than I’ll share here – but if you want to dig deeper, register for Blogging 101; a new class starts July 20, 2015. Just wanted to get the discussion started about What’s in a name?
Lynne is an online marketing professional and the owner of Keener Digital Marketing (KDM). She has been on the web, designing sites and marketing since the mid-nineties. Currently with KDM, Lynne provides SMBs with inbound marketing strategies and social media management. Along with these she offers Wordpress-based website design, e-mail marketing and graphic design services. In her spare time, she enjoys playing with mud in her pottery studio and running the roads with her kids.