What is Social Media Marketing? From our friends at Mashable.com, “Social media marketing refers to the process of gaining website traffic or attention through social media sites.”
It’s the activities you do on Facebook and Twitter to increase awareness of your business or your cause, or even yourself! Posting interesting industry news on your Facebook page is marketing if you target your customers and potential customers. Ideally these people will find your content worthy of sharing.
Sharing is the key to effective social media marketing. And that’s why quality content is important. Make them want to read it and then make them want to tell their friends and colleagues.
Another aspect of social media marketing is that of clout (aka Klout) — when your content gets shared, it adds to your clout score which means you might rank higher in search engines. Aha — that’s the best reason to enhance your social media marketing — you want new customers and they’re searching for you (and your competitors) on Google.
Lynne is an online marketing professional and the owner of Keener Digital Marketing (KDM). She has been on the web, designing sites and marketing since the mid-nineties. Currently with KDM, Lynne provides SMBs with inbound marketing strategies and social media management. Along with these she offers Wordpress-based website design, e-mail marketing and graphic design services. In her spare time, she enjoys playing with mud in her pottery studio and running the roads with her kids.