Twitter Analytics. Do you cringe when you hear that? I do! I love to look at my “stats” on Facebook, my website (Google Analytics) and Twitter too. But who has the time to study what it all means and how to actually apply it to your marketing strategy?
Let’s face it, if you have new followers and new likes and an upward trend in traffic, you’re doing it right, right? Well sure, but there’s more to it than that. The question is, are your followers and fans helping you grow professionally and/or financially? Who is it you’re really attracting with your Tweets and Posts? Are some of your visitors joining your email list? Are you able to “talk” to them again and perhaps sell them your service or product? In the end, that’s why you’re spending time on social, right? (At least why you’re there during business hours!)
So what should you look for? Each property is different in how statistics are presented but your looking for engagement from your audience. How many favorites do you get on a tweet? Are you getting re-tweets? If so, you are engaging your audience.
Courtesy of: RazorSocial
So I just watched my first “scope” — that’s the cool lingo for a live streaming video on Periscope. It all started with a tweet from one of my mutual followers that read: “Ten minutes until my live Periscope…” I thought, great, I’ll see what all the Periscope-hoopla is about. So I jump over to Periscope.tv on my laptop. Um…there are two links to download the app (Apple and Android) an About link and Blog. How do I get to his scope? I know his handle but where do I click?
The obvious choice here was to jump over to Google and ask “Can I watch Periscope on desktop?” A couple of articles later (comparison with Meerkat, Twitter purchase of Periscope…) I’m still no closer to watching my Twitter-friend’s “scope”; I did learn more than I wanted to know about Periscope and how it’s changing the way we socialize. I read something somewhere (Hubspot? oh, yes, here it is) that I need to look for the specific link.
So I jumped back over to Twitter and lo-and-behold, there’s a link on his feed…for the replay! Well, okay, I’ll watch a recorded video. I missed the excitement of a live video by about 5 minutes. (During my Google adventure, I learned that Periscope added a replay – for 24 hours – feature, so that worked out well.) (By the way, I watched Jeffrey Shaw’s “Scope” on Authentic Voice on Social Media. Follow him on Twitter @jeffreyshaw1 and check out Creative Warriors for great resources for the entrepreneur.)
Next time I’ll look for the link on Twitter, try it on mobile and just so you know there is a link at the bottom of the About page for Periscope Support. What is Periscope? Click here to learn more!
As if we need another social media platform! I’m still trying to get used to Instagram!