Finally! That is what many are saying about Facebook’s new app for managing ads. While a mobile site has existed for many months, this full app is intended to help the 2 million Facebook advertisers to manage ‘on-the-go’.
Ads Manager will enable you to:
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
Facebook states that “Ads manager app for iOS is available today in the US and will be available worldwide in the next few weeks. We’re currently building ads manager app for Android and expect to launch it later this year.”
Read more at Facebook.com/business
When it comes to engagement, Instagram is far superior to any other social network. According to a recent study by Forester of how users interact with brands’ social media posts, Instagram’s engagement rate is 4.21% – far outpacing the other guys. Read more at Rebel Mouse Blog.
In this podcast from Social Media Examiner, you’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.
Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times. This post from Social Media Examiner looks at 4 Instagram Tools you may want to consider.