Setting Up Your WordPress Blog

July 31, 2014 | Posted in SEO, Social Media | By

Blah Blah BloggingEveryone’s doing it, right?  Setting up a blog is a great way to share ideas and news with friends and family.  Setting up a blog is imperative for business.  Sharing quality content about products and services as well as related ‘edutainment’ type content enables a business to increase brand awareness, through social sharing, and improve customer service.

Whatever reason you have for creating a blog, doing it right from the outset will help you achieve your goals.  Ajeet Yadav (jeffbullas.com) has some tips on Jeff Bullas’ blog that just make sense, The 15 Most Common WordPress Mistakes to Avoid.  They’re easy to implement too.  Number seven stands out to me:

#7 — Using the Default Permalink

This is the link created when you add a new post.  It may look something like this: http://www.yourblog.com/?p=123.  Be sure and check your theme’s settings and change this to include the title of your post.  This will look better to your readers and help in search engine ranking.

 

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Get to know your customers. Be friendlier.

July 23, 2014 | Posted in Content, Social Media | By

I’m glad I caught Chris Brogan’s tweet about this article. Becky McCray writes, on Owner, that it’s nice to be nice.  She writes, “In a small town, what goes around, comes around. Treating one person poorly will come back to haunt you. Giving one person exceptional service will also come back. Consistently helping people and giving great customer service are the best guarantees of repeat business. This is now true for all businesses when every customer can talk to every other customer.”

I’m glad to have seen this because this is how I run my business.  Each of my clients is a friend and business partner.  My goal is to be genuine and provide genuine results — the rest will take care of itself.

Read it all here.

 

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What Size is the Google, Twitter, YouTube, LinkedIn, Facebook Cover?

July 15, 2014 | Posted in Graphic Design, Social Media | By

Good morning!  I wanted to drop this in here — found on Twitter from Social Mouth (@SocialMouths), sharing Peg Fitzpatrick’s great tips. including what size your cover should be for Google, Twitter, YouTube, LinkedIn and Facebook. (Bookmark this page for easy reference.)

 

Quick Tips for Great Social Media Graphics http://pegfitzpatrick.com/quick-tips-for-great-social-media-graphics

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Should You Gate Content?

July 10, 2014 | Posted in Search Engine, SEO, Social Media, Website Design | By

Content Gating - Good for SEO?

Content Gating – Good for SEO?

Gating content means adding a form for users to fill in before they can view your content.  It is used to capture lead information.  But what happens when a search engine robot reaches your form?  Does it get through to your content?

If you are hoping for organic traffic to this content, you may want to reconsider gating it.  Guest author  writes about this on Search Engine Land‘s blog today in her article entitled “Should You Gate Content?  The SEO Implications“.

I love the idea Miller has of creating a summary or preview on the form page.  This will allow visitors to decide the worth of the content and the search bots to index the main focus of the content.

Image: Travis Reitter

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Happy 4th of July 2014!

July 3, 2014 | Posted in Fun and Quirky | By

At least 155 million hotdogs are devoured around the United States on the Fourth!  That’s a log of dogs.

We hope you have a wonderful weekend and remember to be safe.  God Bless America!

Here’s a fun look at 4th of July 2013…by the numbers:
Infographic: Fourth of July 2013 | Statista
You will find more statistics at Statista

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