Released last fall, (late September) Google’s new Hummingbird algorithm has changed the way we develop our websites and market to our customers. In the past, we have focused on keywords, populating ALT tags in images and of the meta tags (or meta data) in page titles, descriptions and content. Now with this latest change, we need to look at what a searcher intends. This is referred to as semantic or conversational search. Google’s new algorithm looks at the entire search phrase instead of a few key words.
Does that mean mind-reading? Not really, it’s just another way to look at search terms or phrases and catering our content to answer those queries. As always, content should be high-quality and focus in on the needs of your intended audience. For instance, my business is located in Hoschton, Georgia, which is close to Braselton, Flowery Branch, Dacula, Buford and other surrounding cities. By adding this to information to my blog, it may be that people from those locations will find Keener Digital Marketing in their search results. I do work for companies across the United States but this just gives me one more way to reach my prospective clients.
There’s plenty of information about Hummingbird available by companies that specialize in search engine marketing. Here are a few links, that you may find helpful if you want to learn more about SEO and the latest trends.
By the way, I’ve been following SearchEngineWatch.com since the mid-nineties and highly recommend this site. (Image provided by searchenginewatch.com)
Today we’re looking at a couple of my favorite online applications for business. Now, right out of the box, I require an application (sometimes called software-as-a-service or SAS) to be free or at least offer a free trail. Most do, but the ones who offer totally free for level “1” — I like those. As a small business, they usually meet my needs.
Okay, so an obvious opener — Social Media. For managing all of my social networks, I turn to HootSuite. HootSuite is totally free if you only need to manage a few networks (Facebook, Twitter and Linkedin for instance). If you have more networks you can pay the nominal $9.99 a month and get the added features.
HootSuite offers online tutorials, often hosts free training webinars and you can find tons of videos on YouTube to get you started.
Sharing Documents and Files — Most of the time I am working remotely from my clients and occasionally have a need to share documents, like proofs or articles, sometimes a video. And occasionally they are just too large to share via e-mail. Those times, I turn to Dropbox. Dropbox is a cloud-based storage service. Cloud-based just means it’s a server, away from your home or office, on the Internet. And this one meets my requirement, free for the 1st tier. Just upgrade if and when you need more space – simple. It’s easy to get started and share the address with a friend. You’ll be trading videos in no time!
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If you haven’t already, surf over to Social Media Examiner and sign up for their newsletter. Founder and CEO Michael Stelzner and his staff, along with guest writers, offer an enormous amount of information on what’s happening in the world of social media.
If you’re writing your own content and managing your own social networks, check out the Blogging Fundamentals for Business workshop.